Who We Are: The Story Behind Image Wash Products

Hey there, and thanks for taking a minute to get to know Image Wash Products, aka #TeamClean! We're excited to share who we are, where we come from, and why we do what we do. We're not just a company that sells soap — we're a team of people who are borderline obsessive about washing done right, and passionate about passing on years of hands-on knowledge to help you keep your rig crispy clean in the easiest, most efficient way possible.

How It Started

It all started back in 2008, when Todd — founder and owner of Image Wash Products — launched a mobile power washing business called Shine N Go. After years of steady growth, he sold that business to a trusted colleague to chase another passion: detailing semi-trucks and polishing aluminum.

Along the way, Todd picked up invaluable, hands-on knowledge — detailing 18-wheelers, RVs, cars, tractors, odd jobs of every kind, and polishing more aluminum than most people will see in a lifetime. He rigorously tested the industry's leading cleaning products and learned how to squeeze the most efficiency out of every job by finding the right chemical for the specific task in front of him.

One thing that's set us apart from other soap companies from day one: real, intimate knowledge of polished aluminum, and exactly how to clean it without whitening or streaking. Washing polished aluminum the right way is one of our greatest strengths, and something we're genuinely passionate about. People invest serious time and money getting their rigs polished — they need to know the soap they're using is protecting that investment, not undoing it.

Building the Product Line

After plenty of trial and error with other companies' products that just didn't deliver the results we wanted, Todd partnered with a local family friend — an extraordinary chemist who manufactures soap for popular car washes across the country. Together, they curated a lineup built to wash trucks easily and efficiently, and every formula has been rigorously tested in our own detail shop for years before it ever reaches you.

In 2018, that partnership became a company of its own — though back then, we went by a different name: Reflections Wash Products. As the product lineup grew and our reputation with it, we rebranded to Image Wash Products, the name you know us by today.

Proudly Based in Michigan

We're based in Hudsonville, Michigan, just outside Grand Rapids, and we take real pride in providing local jobs and supporting the businesses around us. Our soaps are made right in Zeeland, Michigan, our boxes come from a Zeeland supplier as well, and most of our bottles are sourced from Grand Rapids and Rochester Hills. Supporting the local economy has always mattered to us — even when it costs us more to do it — and that hasn't changed as the retail landscape has shifted around us.

What We're About

We're proud to offer professional, detailer-grade truck, car, and RV wash soap in a straightforward lineup that won't overwhelm you with fifty versions of the same product — at a fair price, every time.

We're not just here to sell great wash products. It's our mission to bring what we've learned over the years to the truck washing community and beyond, and to make washing faster and easier for the everyday trucker, detailer, and fleet owner.

That's what #TeamClean is all about. Check out the rest of our blog to learn more about our soaps, our process, and the people behind them.